For organizations
Advice
Academic rigor, applied to your hardest people decisions.
I’m Bert Schreurs, PhD — Professor of Human Resource Management at Vrije Universiteit Brussel (VUB), researching how people function at work.
Why an academic, not a consultant?
Most consultants sell you a proprietary framework and a set of workshops. I bring you the same standard of evidence I’d use in a peer-reviewed study: properly designed diagnostics and recommendations that hold up when someone on your leadership team asks “how do we know this will work?”
Advice
- 01
AI Strategy for HR
Half of HR leaders plan to invest in AI this year, but most are experimenting without a clear framework for where it adds value and where it introduces risk. I help you build an AI-for-HR strategy grounded in evidence — from people analytics to decision support — rather than adopting tools because everyone else is.
- 02
Leadership & Change Capability
Leader development has topped CHRO priorities two years running, and change fatigue is now a board-level concern. I help organizations move from one-off change initiatives to leaders who routinize change as part of how the organization normally works, which research shows triples the odds of healthy adoption.
- 03
Work Design for the Human-AI Era
As AI reshapes what tasks look like, roles designed five years ago no longer fit the work people actually do. I redesign roles, workloads, and team structures for a blended human-AI workforce, keeping jobs sustainable and motivating instead of quietly eroding them.
- 04
Employee Surveys & People Analytics
Culture doesn’t erode overnight. It atrophies quietly until performance suffers. I design surveys that catch this early and diagnose what’s really driving engagement, turning the data into priorities your leadership can act on before it becomes a retention crisis.
- 05
Strategic HR & People Strategy
Aligning HR policy with business strategy, identifying the roles that matter most, and building HR systems designed for where the organization is heading, not where it’s been.